From product-centric to solution-centric: solving the lifecycle puzzle in manufacturing

The manufacturing industry is undergoing a profound transformation, driven by advancements in digitalisation, the Internet of Things (IoT) and artificial intelligence (AI). Companies that traditionally have focused solely on producing physical products are evolving into comprehensive solution providers. This shift significantly alters how manufacturers operate, interact with their customers, and create value, demanding a reorientation from mere products to delivering personalised customer experiences and services.