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Midagon Point of View: Transforming industrial sales

Transforming industrial sales

In the last few years, industrial sales have seen many changes and much uncertainty about the future. Logistics challenges have resulted in a huge increase in contacts from customers asking when their delivery is arriving. Remote work has changed how we interact with customers. Global and local component shortages have changed delivery schedules, quarantines prevent employees coming to work and so on – the list is almost endless. All this means a seamless information flow in industrial sales is now very critical, salespeople and customers need to be notified about changes and updates instantly, and the correct information always needs to be available online.