Digita is changing with media industry transformation
Digitalization has changed the media industry dramatically, including TV. Digita, the leading TV broadcasting service provider in Finland, has turned the focus of its digitalization efforts on understanding their customers’ business better. Digita’s goal is to help Finnish media companies tackle digital transformation challenges and generate new growth. One question that Digita is trying answer is how to make TV advertising an attractive and lucrative business again. This is enabled by the new intelligent TV technology with two-way communication capabilities. New functionalities such as an online quiz through the TV during a live broadcast are available today.
Program success and delivered benefits
Please read the interview with Teppo Ahonen, Director of Digita and Marko Yli-Pietilä, Director of Midagon about the threats and opportunities digital transformation has for Digita’s business strategy and operations.