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Essi Toroskainen

Essi Toroskainen Midagon Oy
Career story: Essi

I have been working at Midagon for a little over two years now. I can honestly say that there has never been a dull moment. It has actually been a really interesting journey that continues as the firm grows. 

In my role as Communications Specialist, I focus on developing Midagon’s brand, marketing and communications. I had previously worked several years for a marketing agency in Mexico City, focusing on content production, campaign and event planning and marketing automation for several large B2B clients. This gave me the opportunity to learn a lot. I enjoyed meeting new people and work with different industries. It also allowed me to become immersed in a new culture and language, which was something I really enjoyed. At the same time, dividing my time between several clients was challenging. I often felt like I couldn’t delve into things as much as I would have liked. 

Even though I absolutely love the Latin culture, ambiance and people and had always felt ambitious about my work, the daily life in one of the world’s biggest cities was very consuming. I realized take assuming more responsibilities would have required major sacrifices on my time off and life outside of work. As a result, returning to Finland and starting at Midagon in 2020 was a reverse culture shock in many good ways. It has been great to see that the Midagon way of working is based on flexibility and trust in smart and dedicated people doing good things. 

The best part about my role is that it is very broad and is constantly evolving. I am able to collaborate with many different internal and external stakeholders. It also allows me to work on many different topics, ranging from developing our service portfolio with the Business Area Directors to developing meaningful internal communications for our team scattered across different clients and anything in between. I also get to shape my role and take on increasingly bigger challenges. This is what keeps it interesting for me. 

We have been able to accomplish many things over these past two years. The latest significant milestone was the launch of our renewed brand, website and service offering in February 2022. I am very excited to see where we will be by the end of the year.